Creating a friendly environment is a skill itself. Not everyone can do it and that’s why not everyone is able to make their business successful, as they spend their money and ideas in the wrong areas of the gym. What is it people want?
It’s not rocket science that everyone loves a friendly place where people are welcomed and taken good care of. Building trust is crucial but if you are able to do that, it means you are on the right track.
Caring for people is not something you can intentionally do to make your business successful.
It needs to be real, it needs to be your habit and people should be able to feel your passion. This is what will create respect for you and will mould you into a role model creating a great bunch of people and environment.
Looking after your clients all the time, helping them inside and outside the gym, socialising with them, creating group chats with all the clients getting them to know each other, giving them feedbacks about their improvements and helping them overcome their weaknesses, all these techniques play a vital role in creating an environment.
Marketing is another factor which plays an important role in creating a family environment in the gym. What you post, what you right and what you teach is advertised to the world and the world starts visualising and creating a picture of you and what you advertise.
Next thing you know they want to be part of your team. Marketing is the best way to show the world that you do what you preach. You need to show people the results and make your experience with them memorable which creates a good word of mouth about you in the society and people follow.
That bonding is very important and to create that bond it is very important you understand you clients, resulting in creating a great brand and a friendly gym environment.
By Amit Ali